At this stage of the prediction market adoption s-curve certain properties are especially important. Adoption, deployment and success of collective intelligence networks and consumer or enterprise prediction markets require five specific conditions to be present and to be continuously developed. They are:

· Awareness (discoverability, information);

· Transactions (purchase, activation);

· Conversations (diffusion, adoption);

· Relationships (confidence, growth);

· Collaboration (success, achievement).

Web sites, search engines and social media provide awareness. Prediction market application vendors and markets furnish the transaction capability. Proximate conversation drives diffusion and adoption. Authentic conversations develops know-how and social network acceptance. Diverse, robust relationships propels word-of-mouth assuring confidence and growth. Finally, genuine collaboration equips people for success and high achievement with collective intelligence and prediction markets.

Stakeholders lead the s-curve to achieve the tipping point. Serving the complex behaviors mentioned is fundamental to reveal, co-create and expand natural markets for knowledge, intelligence and predictions. They are the path to prosperity.

Prediction market prospects, clusters and communities deliberately and actively provision and nurture the key properties of awareness, conversation, relationship and collaboration. These activities are open, constructive and essential. They create knowledge flow while assuring the success of suppliers, practitioners, managers, traders, leaders, and stakeholders through the all stages of the prediction market adoption and diffusion lifecycle.

About

The Prediction Market Clusters (http://www.pmcluster.com/), founded in 2004 in Silicon Valley, are the global industry commons and open community for prediction markets and collective intelligence networks worldwide. The open, agnostic community is a focused action/research collaboration network of vendors, academia, traders, users, developers, markets, regulators and stakeholders. All are welcome. The goal is to provide Next Practices, awareness, diffusion, adoption and pull-through for enterprise, institutional and consumer prediction markets. PM Clusters conduct popular, distributed leadership retreats for enterprise prediction markets, Wisdom of Crowds, collective intelligence networks and collaborative forecasting.