The big HubSpot Webinar (12K registered) on social media and inbound marketing last week prompted some reflection.
In 2004 the KM Clusters conducted a special leadership retreat in London focused on enterprise and commercial applications of social media. Here are some interesting data.
Google Scholar mentions of ‘social media’ 1900 – 2009.
- 1900–1980 88 mentions
- 1980–1990 77 mentions
- 1990–2000 384 mentions
- 2000–2003 393 mentions
- July 2004 London KM Cluster on Enterprise Social Media
- 2004-2009 4270 mentions
The rest, as the saying goes, is history.