There is a very good discourse on applied social network analysis (SNA) over at Social CRM World.

For example, see how NodeXL is used to evaluate your Twitter brand. See ‘Your brand is tweeting – what to measure and why?’

This is an important example of social media network analysis, SMNA. There will be more, a lot more.

Social media applications will perpetually change and evolve. The dynamic networks underneath all social network applications are how to comprehend social media.

SMNA quickly and fundamentally advances the understanding and application of social media. Networks drive social media, not applications.

Armed with new, authentic comprehension of social media network analytics your social media strategies will have far greater reach and effectiveness. With SMNA, diffusion and deployment are improved. The network intelligence offered by SMNA achieves the best use of scarce resources and positive business outcomes.    

Interested? Learn more this month at the popular SMNA workshop: Social Media Network Analysis -- Next Practices in Social Network Analysis, Tools and Media.