The human understanding and relationship with networks is advancing at a breathtaking pace. The progression is so fast we are nearing The Network Singularity: an explosion of extraordinary network comprehension delivering an exceptionally new understanding of our world. People will inhabit new Supernetworks. Already, today, we depend on them for life and prosperity.

Here are some of the indicators of the network singularity and supernetworks.

• Real-time human instrumentation with sensor technology is becoming seamless, pervasive and singular.
• The average smart phone sensor apparatus introduces a wide range of entirely new human activities.
• Human-equipped sensors allow objects and whole systems to speak and talk with each other worldwide.
• Mobile social software (mososo) makes information appliances socially and geographically aware.
• Supernetwork interconnectedness delivers instant, actionable, personal and collective intelligence.
• Competition is defined through network mastery; relationship economics is the new logic of wealth.

For prosperity it is critical to master the new alphabet, vocabulary, language and narratives of the network singularity. For example, underlying the sharp growth of social networking applications like Facebook and LinkedIn, are the actual social networks. While social networking applications and social media are ephemeral and volatile, the foundational social networks are universal and omnipresent. To succeed in the new world of the network singularity and supernetworks all must gain social network comprehension.

Network Singularity Questions

How will places and locations change when machines become socially aware? Why do some social media and online groups succeed when others fail?  How do different collections of online media and populations of authors and users differ from one another?  How do patterns of contribution vary? How do these differences illustrate the roles people play within their communities? How can I visualize my networks to assure success with social media? What happens in supernetworks when devices are social?

To answer these and other questions, please accept this Future of Networks invitation and discount registration to your next Bay Area Network leadership retreat and action/research workshop. All are welcome.

Social Media Network Analysis:
Next Practices^© in Social Network Analysis, Tools and Media

Friday 30 April 2010
8:30am - 5:00pm
Fort Mason Center
San Francisco, California USA

Secure, Online Check-in

Workshop check-in in advance is required. Registration ($299) includes meals, parking, refreshments, materials, Wi-Fi, access, reception, group workspace and discounts.

Network patterns of contribution and connection determines social media success. Visualizing these network patterns aids implementation, adoption, security and effectiveness of social media. A range of Internet social media including discussion groups, Twitter, enterprise social media, communities-of-practice, blogs and email are presented, analyzed and visualized. Network patterns are explored to illustrate the scope of variation among applications and between types of contributors. These patterns reveal steps to achieve social media success.

What is it and who should attend?

The Social Media Network Analysis workshop is practical, hands-on, low-cost and high-value. It is highly germane to business, the enterprise, non-profit organizations, small/medium sized companies, startups, investors, consultants and entrepreneurs. The Social Media Network Analysis workshop is designed for all levels. All are welcome. It is for leaders, executives, managers, consultants and all stakeholders wishing to prosper in the new world of networks.

Awareness and skills in social network analysis (SNA) is needed by all for immediate and continuous improvements in performance and business results. This workshop is also a Bay Area Network event. It is well-suited to people wishing to extend and expand their skill offerings, professional development, and to build their networks, relationships and affiliations.

About

Your workshop is an action/research Next Practices^© cluster. The format is a close-in configuration of authentic conversation, hands-on experience, skill development and participant collaboration. Registration in advance is required. Registration ($299) includes meals, parking, refreshments, materials, Wi-Fi, access, reception, group workspace and discounts.

This workshop uses NodeXL. It is a free, open source network analysis package for Excel. In the workshop, a range of popular Internet social media including Facebook, discussion groups, Twitter, enterprise collaboration, communities-of-practice, blogs and email are presented, analyzed and visualized. Comprehensive network patterns are explored to illustrate the scope of variation among applications and between types of contributors to improve network performance and business outcomes.

Workshop Leader

Marc Smith, Ph.D. is a sociologist specializing in the social organization of online communities and computer mediated interaction. He founded and managed the Community Technologies Group at Microsoft Research in Redmond, Washington and led the development of social media reporting and analysis tools for Telligent Systems.  Smith leads the Connected Action consulting group and lives and works in Silicon Valley, California.