• Customers

Social media exist for customers. Customers are the top priority. If your social media activities are not prioritizing customers then they will fail. If you get advice from experts and customers do not come first, find another expert. Customers define social media. All social media has customers. It can be the commercial enterprise, non-profit, school, neighborhood or just your friends. Social media customers are diverse and complex. Use social media to compose and deliver value to your customers.

• Content

Content leads social media. It’s the force that hold social media together. It’s blood of the social media circulatory system. Without content social media die. Content must be a perpetual flow. Humans always know far more than they can say so there is always an enormous untapped reservoir of content. Social media content is always imperfect; intentions are always perfect. You must have and embrace Zen-like intuition to achieve the natural flow of content for social media success. Your steady flow of interesting content delivers social media excellence.

• Community

Social media are complex systems. They only show their properties while interacting with their environment. Great social media masters ceaselessly pursue and participate in community. They understand community shapes and refines comprehension and success with social media. Active community behaviors construct, inform and lead compelling social media flow. Community structures are foundational to the craft and effectiveness of all social media. Active participation in real and virtual community delivers social media prosperity.

• Collaboration

Knowledge and everyday reality is derived from collaborative social interactions. Social media are the complex network structures and capabilities that deliver effective collaboration. Collaboration, in turn, delivers and develops the social constructs that achieves positive outcomes. Collaborative social media are complexly recursive and interactively introspective. Social media activate and release authentic collaboration to propel excellence and prosperity.

• Conversation

Conversation is the soul of social media. The dance of authentic conversation is the spiritual undercarriage of social media prosperity. Social media do not exist without frequent, genuine conversations. Face-to-face is best. Social media mavens incessantly seek and carry on conversations with impassioned fervor. Remember, conversation is not discussion. Discussion originates from percussion, to strike or hit. Discussion outcomes are known; conversational outcomes are not. To develop and prosper with social media, practice and master the fine art of authentic conversation.

Social Media Excellence Part Two 

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