I am happy to present you the full program of the MCPC 2011 Conference - the only conference to cover the mega trends of customization, personalization, customer co-creation and open innovation in an interdisciplinary and cross-industry format!

The 2011 theme will be "Bridging Mass Customization & Open Innovation"

http://mcpc2011.com 

San Francisco, November 16-19, 2011

I hope that you will be able to join us in San Francisco for the event and that we can meet there in person. As seats are going fast, please register NOW at http://mcpc2011.com

Topics of presentations and panels at the MCPC include:

- Setting up a mass customization business model;

- The market for personalization;

- Investing in the MC trend - a VC perspective;

- Defining a customer co-creation initiative that works;

- Managing customer-centric supply chains and fulfillment:

- Design elements of successful configuration toolkits;

- Metrics for open innovation;

- Implementing open innovation in an existing R&D organization;

- Learning from failures of the early pioneers;

- Getting corporate buy-in for customer co-design and open innovation.

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- Frank T. Piller
Professor of Management
MIT Smart Customization Group
RWTH Aachen University

http://tim.rwth-aachen.de | http://scg.mit.edu
www.open-innovation.com
http://mass-customization.blogs.com
www.mcpc2011.com